HCM Summit: 22 October 2026 | Tickets available now!
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HCM Summit 2024 took place on 24 October 2024 at the QEII Centre in London

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Video: Eric Falardeau & Dominika Kampa
McKinsey

Book Summit tickets here! There is a social shift towards people making fitness routines part of their identity, says Eric Falardeau, while Dominika Kampa explains how to put together an AI strategy.

Watch Eric and Dominika's presentation at the HCM Summit 2024 below.

In partnership with Egym logo

HCM Summit 2024 videos

1 Oliver Patrick
Co-founder, Future Practice

Future Practice co-founder and Modern Wellness podcaster, Oliver Patrick, kicks off the HCM Summit 2024 by asking, "Why are we so ill?"

2 Will Orr
CEO, The Gym Group

The Gym Group CEO Will Orr is interviewed on stage at HCM Summit 2024 by HCM editor Liz Terry, telling her that a recent survey by the low-cost operator showed that Gen Z are increasingly choosing gyms over pubs.

3 Pieterjan (PJ) Nuitten
MD, Jims Fitness

Colruyt Group is using retail insight to drive its health club business, Jims Fitness MD PJ Nuitten tells delegates at HCM Summit 2024.

4 Dean Kowarski
Group Chief Executive Officer, Virgin Active

The gym model is a "leaky bucket" and "makes no sense", so Virgin Active is moving to a better model, CEO Dean Kowarski tells HCM Summit 2024.

5 Eric Falardeau & Dominika Kampa
McKinsey

There is a social shift towards people making fitness routines part of their identity, says Eric Falardeau, while Dominika Kampa explains how to put together an AI strategy.

6 Justin Musgrove
CEO, Fitness First UK

Returning to the UK after four years in Saudi Arabi as CEO of Kun Sports and super-premium CORE Life, Justin Musgrove talks to HCM's Kate Cracknell about his new challenge, turning around Fitness First UK.

7 Phillip Mills
Founder, Les Mills International

After 56 years in the sector, Les Mills International founder Philip Mills says the gym industry is an important part of modern culture and looks at group training trends and opportunities.

8 Jonny Wilkinson CBE
Founder, One Living

Rugby legend Jonny Wilkinson speaks to HCM editor Liz Terry about the training regime which got him to the top of the game, as well as how he honed his ability to focus so intensely and the moment he realised that creating a kombucha brand was his life's work.

9 Baz Moffat
Founder, The Well HQ

Former Team GB rower and a prominent voice in the women's health movement, Baz Moffatt tells fitness businesses they need to take responsibility for women's health and educate their workforces.

10 Emlyn Brown
Senior VP Wellbeing, Strategy Design & Development, Accor

Accor's Emlyn Brown tells HCM Summit delegates that wellness and fitness is now an integral part of the luxury hotel experience; in conversation with HCM editor, Liz Terry.

11 Fahad Alhagbani
CEO, Armah Sports

Fahad Alhagbani talks HCM Summit delegates through setting a precedent in the fitness industry by launching two different fitness chains and taking them public with only a five year window between the two IPOs.

12 Belinda Steward
MD of leisure, health and wellbeing, Places Leisure

In hospitality, the customer is at the heart of everything, but that ethos is not so developed in the fitness industry, says Belinda Steward.

13 Colin Waggett
CEO, Third Space

"We're obsessed with our Net Promoter Score," Third Space CEO Colin Waggett tells HCM Summit delegates, in coversation with HCM editor, Liz Terry.

14 Keith Burnet
CEO, Alchemist & Adventurer

Keith Burnet talks about how his adventures combine the physical, mental, emotional and spiritual dimensions of peak human impact to inspire and empower clients to live more fulfilling and adventurous lives for business growth and a better world.

HCM Summit 2025 videos

1 Oli Patrick
Clinical Director, Pillar Wellbeing

Pillar Wellbeing clinical director and Modern Wellness podcaster, Oli Patrick, kicks off the HCM Summit 2025 saying, "People don't feel well and are looking for roadmaps. But you don't get healthier from a health test, it's what you do with it. Data doesn't solve the problem, behaviour does"

2 Rebecca Passmore
COO, Puregym

Puregym COO Rebecca Passmore speaks on stage at HCM Summit 2025, telling delegates: "Dynamics are shifting in favour of the health club industry, young people are drinking far less than before, and society is placing much greater importance on wellbeing"

3 Greg Oliver
CEO, Fitness and Lifestyle Group

Fitness and Lifestyle Group CEO and MD Greg Oliver exclusively unveiled the organisation's new 'premium value strategy' on stage at the HCM Summit 2025 in discussion with Kate Cracknell.

4 Sophie Lawler
CEO, Total Fitness

Sophie Lawler, CEO of Total Fitness speaks to HCM Summit delegates about the importance of consumer listening: "60 per cent of members say the role of the cleaner is extremely important, compared with 30 per cent of members who think fitness advice is important..."

5 Peter Bundey
CEO, GLL

While cost still has a big impact in decision-making about joining a gym, environment and social impact is growing in importance, especially for 16- to 34-year-olds, Peter Bundey, GLL CEO, tells HCM Summit 2025.

6 Anna Bjurstam
Strategic advisor, Six Senses

Anna Bjurstam, strategic advisor at the world-leading spa company, Six Senses says: "People are living longer but are not living healthier. We're just living sicker, longer," and urges HCM Summit delegates to look at opportunities for longevity-informed fitness.

7 Martin Seibold
CEO, LifeFit Group

LifeFit Group CEO, Martin Seibold – interviewed on stage by HCM Magazine editor Liz Terry – tells HCM Summit that LifeFit Group is bringing all of its clubs under the Fitness First brand.

8 Marc Magliacano
Managing partner, L Catterton

Marc Magliacano, managing partner of L Catterton tells HCM Summit that rather than fragmented apps and services, consumers increasingly want one trusted brand that connects fitness, recovery, nutrition and diagnostics into a seamless experience.

9 Russell Barnes
CEO, David Lloyd Leisure

In a rare industry appearance, David Lloyd Leisure CEO Russell Barnes gave HCM Summit a history of Europe's largest health and racquets chain, adding: "We sit at the premium end and we only want to get more premium."

10 Angela Rippon
Founder, Let's Dance

Broadcaster and founder of Let's Dance, Angela Rippon, makes a passionate bid for moving to music and dance to be introduced into gyms and health clubs nationwide, citing the mental and physical health benefits for people of all ages.

11 Juan del Rio
CEO, VivaGym Group

Juan Del Rio, CEO of Spanish aspirational low-cost operator VivaGym speaks about the company's ethos, impressive expansion and private equity deal with Providence last year.

12 Neil Randall
CEO, Urban Gym Group

Neil Randall, CEO of Urban Gym Group tells HCM Summit that fitness clubs have evolved beyond just physical training and that as a result of the pandemic consumers think more about their health, which has made operators completely rethink how they grow for the future.

13 Twilight Zone
Humphrey Cobbold, chair Puregym & Liz Terry, HCM editor

Humphrey Cobbold, chair of Puregym an HCM editor, Liz Terry discuss the points raised during the day and close the HCM Summit 2025.

14 Full livestream
23 October, 2025

HCM Summit 2025 was streamed live globally from the QEII Conference Centre in Westminster, London on 23 october 2025.

HCM Summit 2024 partners

Find out more about the HCM Summit 2024 partners here


Platinum Partner

Egym logo

Gold Partners

Les Mills International logo One Living logo World Leisure Organization logo Kauai logo

Innovation Partner

Technogym logo

Silver Partner

Accor logo

Bronze Partners

FitnessGenes logo Servicesport logo Inbody logo PerfectGym logo ASPA International logo Prism Light Pod logo Cyclops Workout logo Blk Box logo TwinLabs.ai logo

Lanyard Partner

Wellhub logo


Find out more about the HCM Summit 2024 partners here
Book Summit tickets here!

Contact us

Sponsorship sales

For sponsorship bookings in health and fitness:
Call Jan Williams on +44 (0)1462 471909 or email [email protected]

For sponsorship bookings in wellness:
Call Astrid Ros on +44 (0)1462 471911 or email [email protected]

Contact the organiser

Head office: +44 1462 431385

Email: [email protected]

WhatsApp: +44 7818 401 401

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